Some prospective team members may be turned off by this flexibility; most people don’t like uncertainty. Smart creatives, on the other hand, relish the “we’ll figure it out” approach—they have, as Jonathan wrote in one person’s review, the “pliancy to roll with the punches in this vertiginous environment.”60 In fact, they won’t trust a plan that claims to have all the answers, but will jump at one that doesn’t, as long as it is built on the right foundation.
