Each step along the way is an effort to make the project fail, to prove that it is flawed. We look at granular technical, business, and financial milestones, and pace investments to those milestones. When the team fails to fail, we move the project on to the next step. (X sometimes gives bonuses to teams that fail well, reasoning that by calling it quits on a project that was bound to fail, the team saved the company money.)
