So You've Been Publicly Shamed

by Jon Ronson

“Bad liars always think they’re good at it,” Michael said to me. “They’re always confident they’re defeating you.”

I asked Michael at what point it stopped being fun, and he replied, “When your quarry starts panicking.” He paused. “It’s like being out in the woods hunting and you’re, ‘This feels great!’ And then you shoot the animal and it’s lying there twitching and wants its head to be bashed in and you’re, ‘I don’t want to be the person to do this. This is fucking horrible.’”

The common assumption is that public punishments died out in the new great metropolises because they’d been judged useless. Everyone was too busy being industrious to bother to trail some transgressor through the city crowds like some volunteer scarlet letter. But according to the documents I found, that wasn’t it at all. They didn’t fizzle out because they were ineffective. They were stopped because they were far too brutal.

You combine insecurity and ambition, and you get an inability to say no to things.

“But 4chan aims to degrade the target, right? And one of the highest degradations for women in our culture is rape. We don’t talk about rape of men, so I think it doesn’t occur to most people as a male degradation. With men, they talk about getting them fired. In our society men are supposed to be employed. If they’re fired, they lose masculinity points. With Donglegate she pointlessly robbed that man of his employment. She degraded his masculinity. And so the community responded by degrading her femininity.”

We were creating a world where the smartest way to survive is to be bland.

We see ourselves as nonconformist, but I think all of this is creating a more conformist, conservative age. “Look!” we’re saying. “WE’RE normal! THIS is the average!” We are defining the boundaries of normality by tearing apart the people outside it.