Exaggerating your own uniqueness is an easy way to botch the monopoly question. Suppose you’re running a solar company that’s successfully installed hundreds of solar panel systems with a combined power generation capacity of 100 megawatts. Since total U.S. solar energy production capacity is 950 megawatts, you own 10.53% of the market. Congratulations, you tell yourself: you’re a player. But what if the U.S. solar energy market isn’t the relevant market? What if the relevant market is the global solar market, with a production capacity of 18 gigawatts? Your 100 megawatts now makes you a very
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