Philip Spangenberg

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in order to be happy, every individual “needs to have goals whose attainment requires effort, and needs to succeed in attaining at least some of his goals.” He divided human goals into three groups: 1. Goals that can be satisfied with minimal effort; 2. Goals that can be satisfied with serious effort; and 3. Goals that cannot be satisfied, no matter how much effort one makes.
Philip Spangenberg
Strategy
Zero to One: Notes on Start Ups, or How to Build the Future
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