Start with Why 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

Great leaders, in contrast, are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. Those who truly lead are able to create a following of people who act not because they are swayed but because they are inspired.

There are only two ways to influence human behavior: you can manipulate it or you can inspire it.