This is what many liberal commentators get wrong when they assume that climate action is futile because it asks us to sacrifice in the name of far-off benefits. “How can you persuade the human race to put the future ahead of the present?” asked Observer columnist Nick Cohen despondently.69 The answer is that you don’t. You point out, as Yoshitani does, that for a great many people, climate action is their best hope for a better present, and a future far more exciting than anything else currently on offer.