How We Got to Now: Six Innovations That Made the Modern World

by Steven Johnson

emissaries to scour the globe for the most incandescent bamboo in the natural world. One representative paddled down two thousand miles of river in Brazil. Another headed to Cuba, where he was promptly struck down with yellow fever and died. A third representative named William Moore ventured to China and Japan, where he struck a deal with a local farmer for the strongest bamboo the Menlo Park wizards had encountered. The arrangement remained intact for many years, supplying the filaments that would illuminate rooms all over the world. Edison may not have invented the lightbulb, but he did inaugurate a tradition that would turn out to be vital to modern innovation: American electronics companies importing their component parts from Asia. The only difference is that, in Edison’s time, the Asian factory was a forest.