Despite this bravado, the fact remained that the finest specimen of electric light in the Edison lab couldn’t last five minutes. But that didn’t stop him from inviting the press out to Menlo Park lab to see his revolutionary lightbulb. Edison would bring each reporter in one at a time, flick the switch on a bulb, and let the reporter enjoy the light for three or four minutes before ushering him from the room. When he asked how long his lightbulbs would last, he answered confidently: “Forever, almost.”

