Learning from Las Vegas gives us a clear case study in how the long-zoom approach reveals elements that are ignored by history’s traditional explanatory frameworks: economic or art history, or the “lone genius” model of innovation. When you ask the question of why postmodernism came about as a movement, on some fundamental level the answer has to include Georges Claude and his hundred liters of neon. Claude’s innovation wasn’t the only cause, by any means, but, in an alternate universe somehow stripped of neon lights, the emergence of postmodern architecture would have in all likelihood
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