Like Tudor before him, Birdseye began taking notes on his experiments with cold. And like Tudor, the idea would linger in his mind for a decade before it turned into something commercially viable. It was not a sudden epiphany or lightbulb moment, but something much more leisurely, an idea taking shape piece by piece over time. It was what I like to call a “slow hunch”—the anti-“lightbulb moment,” the idea that comes into focus over decades, not seconds.
