Start by writing down whatever goals come to mind. Don’t edit or judge along the way; just write. Once you have a list, spend some time noticing which goals jump out at you, which ones you really feel strongly about. When I say strongly I don’t necessarily mean the ones you feel most guilty about. The goals that speak to your heart, the ones that really move you and excite you, are the ones you want to pull out of the scribblings you made. It is those top two or three compelling goals on which you should focus.