“Apple has mostly stopped advertising on Twitter,” Musk tweeted at the end of November. “Do they hate free speech in America?” That evening, Musk had one of his regular long phone conversations with his mentor and investor Larry Ellison, who was then living mainly on Lanai, the island he owned in Hawaii. Ellison, who had been a mentor of Steve Jobs, gave Musk a piece of advice: he should not get into a fight with Apple. It was the one company that Twitter could not afford to alienate. Apple was a major advertiser. More importantly, Twitter could not survive unless it continued to be available
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