Usually at such moments of unnerving success, Musk manufactures a drama. He launches a surge, scrambles the jets, announces an unrealistic and unnecessary deadline. Autonomy Day, Starship stacking, solar roof installations, car production hell—he yanks the alarm chain and forces a fire drill. “Normally, he would go into one of his companies and find something to turn into a crisis,” Kimbal says. But this time, Musk didn’t do that. Instead, without fully thinking it through, he decided to buy Twitter.
