If he wanted the survivors at Twitter to be hardcore, he was going to have to show them how hardcore he could be. He had slept on the floor of his first office at Zip2 in 1995. He had slept on the roof of Tesla’s Nevada battery factory in 2017. He had slept under his desk at the Fremont assembly plant in 2018. It wasn’t because it was truly necessary. He did it because it was in his nature to love the drama, the urgency, and the sense that he was a wartime general who could rally his troops into battle mode. Now it was time for him to sleep at Twitter headquarters.
