The architect has two possible answers when confronted with an estimate that is too high: cut the design or challenge the estimate by suggesting cheaper implementations. This latter is inherently an emotion-generating activity. The architect is now challenging the builder's way of doing the builder's job. For it to be successful, the architect must • remember that the builder has the inventive and creative responsibility for the implementation; so the architect suggests, not dictates; • always be prepared to suggest a way of implementing anything he specifies, and be prepared to accept any
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