Willingness to use IVF, however, would increase if there were clearer benefits associated with the procedure—such as a virtual guarantee that the child would be highly talented and free from genetic predispositions to disease. Lower health care costs and higher expected lifetime earnings would also argue in favor of genetic selection. As use of the procedure becomes more common, particularly among social elites, there might be a cultural shift toward parenting norms that present the use of selection as the thing that responsible enlightened couples do. Many of the initially reluctant might
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