Rather than follow everyone and walk right past Basil, Amy decided to go the long way. Defying the intentions of an entire think tank of retail psychologists, she walked backward through Orsk, starting at the rear (the checkout registers) and moving clockwise through its entire digestive tract toward its mouth (the Showroom entrance at the top of the escalator). Orsk was designed to move customers counterclockwise, keeping them in a state of retail hypnosis. Going the opposite way felt like walking through a carnival spookhouse with all the lights turned on: the effect was ruined.