Ryan McGoldrick

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Structuralism has its origin in the linguistic theory of Ferdinand de Saussure (1857–1913). Saussure aimed to reveal the universal structure of language as a constructed system of rules. His key idea is the relation of the signifier to the signified. The connection between the linguistic signifier c/a/t/ and the signified concept “cat” is entirely arbitrary.
Introducing Critical Theory: A Graphic Guide (Graphic Guides Book 0)
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