Let’s step back for a moment and talk about innovation. Over the last several years, we’ve bastardized the word. Today, we equate it with change or general improvement, a buzzword meaning “bigger” or a synonym for creative. But the word used to mean “upheaval” or “transformation.” It comes from the Latin innovare, in meaning “into” and novus meaning “new”; the word innovate in Middle English meant to “renew” or “refresh.” Innovation is about doing something differently, rather than creating something from nothing (invention) or doing the same thing better (improvement).
