Smartcuts: The Breakthrough Power of Lateral Thinking

by Shane Snow

There’s something wrong with the great American ladder-climbing advice: presidents of the United States, some of the world’s most successful people, don’t follow it. It’s like each invented his own ladder.

The difference was how much the feedback caused a person to focus on himself rather than the task.

toughen up and push creative boundaries.

Innovation is about doing something differently, rather than creating something from nothing (invention) or doing the same thing better (improvement).