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Gustavo Keener
Gustavo’s Kindle Notes & Highlights
Smartcuts: The Breakthrough Power of Lateral Thinking, by Shane Snow

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Upworthy wrote alternate versions of the winning headline and sent it out to several other groups. It repeated the process a ruthless 18 times, for a total of 75 variations in all. Here are a few of the contenders:
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Smartcuts: The Breakthrough Power of Lateral Thinking
Smartcuts: The Breakthrough Power of Lateral Thinking
by Shane Snow
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