This rapid feedback process didn’t just increase views to the video by the calculated 186 percent, they increased views by that percentage for every cycle of sharers. So when you shared the video with your friends, they were three times as likely to click and share it with their friends. And those people were three times as likely to click and share. And so on. Like The Second City, Upworthy turned its work into rapid, scientific experiments. It turned tiny failures into depersonalized feedback and created an environment where total failure was nearly impossible.
