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Their countrymen’s basic needs had to be met, and trust had to be gained. So, Guevara started teaching peasants how to read. The revolutionaries, largely an educated bunch, walked into villages and set up classes. They taught the poor how to farm, how to be self-sufficient. They taught them self-defense. The villagers began to see the rebels as their allies—people actively improving their immediate circumstances. The rebels’ service spoke much louder than Batista’s pompous speeches.
Smartcuts: The Breakthrough Power of Lateral Thinking
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