There’s a reason some people practice things for twenty years and never become experts; a golfer can put in 30,000 hours of practice and not improve his game if he’s gripping his clubs wrong the whole time. A business can work five times harder and longer than its neighbors and still lose to rivals that read the market better. Just like a pro surfer never wins by staying in one spot. “I think that being able to pick and read good waves is almost more important than surfing well,” Moore tells me. “If you don’t have a good or better platform to perform on than your opponent, you are going to
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