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One more point to emphasize about bias: Never underestimate the power of its influence. No matter how good we think we are at this, if we don’t manage our biases, we’ll get beaten.
Advances are made by answering questions. Discoveries are made by questioning answers.
The strategic principle is that if you want to know if someone is lying, you need to ignore, and thereby not process, truthful behavior.
In other words, the model is only good when you use it.
When people talk, listen completely. Most people never listen.
All the lies that have ever been told or ever will be told fall into three categories, or strategies: lies of commission, lies of omission, and lies of influence.
The example also illustrates the fact that most people simply aren’t comfortable telling a bald-faced lie.
When the stakes are high and a person feels she has run out of options, aggression often becomes the weapon of choice.
Remember, the model is only as good as the questions you ask in the course of employing it. Since the behavior you’re analyzing is the direct result of a stimulus—your question—it follows that your presentation of the stimulus is critical to the accuracy and usefulness of your analysis. Here are four tips to keep in mind when you formulate your question to ensure that it’s as clear as you can make it: Keep it short. When possible, keep your question shorter rather than longer. As we noted in chapter 3, the individual you’re questioning is likely thinking ten times faster than you’re speaking.
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