Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

by Sean Ellis

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Pocket money tracker

- how to introduce the idea of Interest to children - tips on making sure your children never use wonga - help you children earn their way to their first mobile phone - using time online as a way to reward getting homework done - the single most important money lesson to teach your child - using mine craft to teach economic concepts -

Just like with Website Grader, Twitter Grader, and

Webinar... Learning to manage your money Setting the ground rules on pocket money

Customer happiness index

Defining CHi

company

Fostering innovation... Alpha, beta and gamma stage

of money in ourselves. I put money in, Stepan

Osper Ambassadors

Osper Rewards

Social experience when using osper card when friends around

Charity payments School trips Cash given out -already on osper cards... School rewards?

Accelerants for osper... School trip First cinema trip Shopping centre visits

Local strategy - top school - pocket money survey - webinar with local families on video - cinema + bowling + shopping

A city

Because Belly hits four important psychological rewards (discovery of something new, achievement through points, status through loyalty, and monetary benefits) the app creates a powerful driver of sharing and adoption. It’s easy to understand that seeing a status update on Facebook of a friend getting a reward at an unknown place in your backyard creates tempting link bait to click through and learn what he or she knows about that you don’t.

Psychological rewards

Do things that don't scale - reread.

There

Why square will fail