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So most people won’t use the tools you give them, but maybe “most people” is the wrong goal here. For one thing, providing ways to delete, or even repossess, data is the right thing to do, no matter how few users take you up on it. For another, it’s possible that privacy has changed, and left the people writing about it behind.
Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves
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