Klout is one of the leading personal analytics firms; they look at all your social media accounts and, through a little proprietary black magic, give you an all-in measure of your online influence, 0 to 100. You’ll remember per Montoya (and Carnegie): influence is what a personal brand is all about, and Klout helps you figure out how you’re doing. Right now, my Klout score is a fairly pathetic 34. TeamFollowBack comes in at 60, which makes me want to either laugh or cry. On the one hand, these people have gotten the equivalent of a D– grade on their only reason to exist. On the other, they
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