Becky Gibson

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But the idea that variance is a positive thing is fairly well established in other arenas. Social psychologists call it the “pratfall effect”—as long as you’re generally competent, making a small, occasional mistake makes people think you’re more competent. Flaws call out the good stuff all the more.
Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves
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