Goke Pelemo

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Experiments are built upon reducing a process to a single, manageable facet. The scientific method needs a control, and you can’t get it without cutting complexity to the bald core and saying this, this, is what matters. Only once you’ve simplified the question can you test it over and over again. Whether at a lab bench or a laptop, most of the knowledge we possess was acquired like this, by reduction.
Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves
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