However warily, I began to recognize that in building discipline into a company, it’s possible to not only honor the creative process but also make it stronger and more dynamic. By strengthening the foundation and structure of the company, we can stop wasting time reacting to small problems and instead devote our attention and resources to new products and new ideas. With a clearer strategic direction, we can focus our creativity on issues that matter for Starbucks in the long term.
