The psychologist Christopher Lasch summed up the advertising process perfectly in his acclaimed work, The Culture of Narcissism; "In a simpler time, advertising merely called attention to the product and extolled its advantages. Now it manufactures a product of its own: the consumer, perpetually unsatisfied, restless, anxious, and bored. Its 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfilment. It upholds consumption as the answer to the age-old discontents of loneliness, sickness, weariness, lack of sexual satisfaction; at
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