Jean Kilbourne wrote in Can't Buy My Love: How Advertising Changes the Way We Think and Feel, “Not only are children influencing a lot of spending in the present …they are developing brand loyalty and the beginnings of addiction to consumption that will serve corporations well in the future. According to Mike Searles, president of Kids-R-Us, [a major American children’s clothing store] “If you own this child at an early age, you can own this child for years to come. Companies are saying, “Hey, I want to own the kid younger and younger.” No wonder Levi Strauss and Co finds it worthwhile to
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