Kindle Notes & Highlights
This, for him, was the impetus of all knowledge: the desire to see through things, because the surface was not meaningful—the surface was where meaning died.
When a meme account was truly a meme account, and not merely a meme disseminator, its mimetic power spread, such that it spawned many similar accounts, and the comments beneath each post were written in the same style as the meme. In short, a true meme account would exist at the center of an orbit of imitators, and would embrace them, creating an idiosyncratic world of endlessly proliferating in-jokes, with its own lexicon and style.