Many of these institutions were created in the late 1960s and early 1970s, when U.S. business elites feared that public opinion was turning dangerously against capitalism and toward, if not socialism, then an aggressive Keynesianism. In response, they launched a counterrevolution, a richly funded intellectual movement that argued that greed and the limitless pursuit of profit were nothing to apologize for and offered the greatest hope for human emancipation that the world had ever known.
