We’ve tried it Branson’s way. (And Buffett’s, Bloomberg’s, Gates’s, and Pickens’s way.) The soaring emissions speak for themselves. There will, no doubt, be more billionaire saviors who make splashy entrances, with more schemes to rebrand capitalism. The trouble is, we simply don’t have another decade to lose pinning our hopes on these sideshows. There is plenty of room to make a profit in a zero-carbon economy; but the profit motive is not going to be the midwife for that great transformation.
