In short, Branson was volunteering to do precisely what our governments have been unwilling to legislate—require that the profits being earned from warming the planet be channeled into the costly transition away from these dangerous energy sources. The director of the Natural Resources Defense Council’s Move America Beyond Oil campaign said of Virgin’s renewable energy initiatives, “This is exactly what the whole industry should be looking at.” Furthermore, Branson pledged that if its transportation divisions weren’t profitable enough to meet the $3 billion target, “the money will come out of
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