This Changes Everything: Capitalism vs. The Climate

by Naomi Klein

Policies based on encouraging people to consume less are far more difficult for our current political class to embrace than policies that are about encouraging people to consume green. Consuming green just means substituting one power source for another, or one model of consumer goods for a more efficient one. The reason we have placed all of our eggs in the green tech and green efficiency basket is precisely because these changes are safely within market logic—indeed, they encourage us to go out and buy more new, efficient, green cars and washing machines. Consuming less, however, means changing how much energy we actually use: how often we drive, how often we fly, whether our food has to be flown to get to us, whether the goods we buy are built to last or to be replaced in two years, how large our homes are.