Which leaves us with Branson—his pledge, his prize, and his broader vision of voluntarily changing capitalism so that it is in keeping with the laws of “Gaia.” Almost a decade after Branson’s PowerPoint epiphany, it seems like a good time to check in on the “win-win” crusade. It’s too much to expect Branson to have changed the way business is done in less than a decade, of course. But given the hype, it does seem fair to examine how his attempts to prove that industry can lead us away from climate catastrophe without heavy government intervention have progressed. Because given the dismal track
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