In the 1980s, extreme free market ideology became the discourse of power, the language that elites were speaking to one another, even if large parts of the general public remained un-persuaded. That meant that for the mainstream green movement, confronting the antigovernment logic of market triumphalism head-on would have meant exiling themselves to the margins. And many of the big-budget green groups—having grown comfortable with their access to power and generous support from large, elite foundations—were unwilling to do that. Gus Speth, who co-founded the Natural Resources Defense Council
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