thinking they were playing a savvy inside game, Big Green was outmaneuvered on a grand scale. The environmentalists who participated in USCAP disastrously misread the political landscape. They chose a stunningly convoluted approach to tackling climate change, one that would have blocked far more effective strategies, specifically because it was more appealing to big emitters—only to discover that the most appealing climate policy to polluters remained none at all. Worse, once their corporate partners fled the coalition, they had no shortage of ammo to fire at their former friends. The climate
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