But unlike Branson, Steyer has done this by leaving the business that he founded, precisely because, as The Globe and Mail reported, “it valued a company’s bottom line, not its carbon footprint.” He further explained, “I have a passion to push for what I believe is the right thing. And I couldn’t do it in good conscience and hold down a job—and get paid very well for doing a job—where I wasn’t directly doing the right thing.”II This stance is very different from Branson’s, who is actively trying to prove that it is possible for a fossil-fuel–based company not just to do the right thing but to
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