Auto-Tune is in many ways the sonic equivalent of digital airbrushing, and the (over) use of the two technologies (alongside the increasing prevalence of cosmetic surgery) result in a look and feel that is hyperbolically enhanced rather than conspicuously artificial. If anything is the signature of 21st century consumer culture, is this feeling of a digitally upgraded normality – a perverse yet ultra-banal normality, from which all flaws have been erased. On 808s
