Pleasure becomes an obligation that will never let up – ‘us hustler’s work is never through/ We work hard, play hard’ – and hedonism is explicitly paralleled with work: ‘Keep partyin’ like it’s your job’. It’s the perfect anthem for an era in which the boundaries between work and non-work are eroded – by the requirement that we are always-on (that, for instance, we will answer emails at any hour of the day), and that we never lose an opportunity to marketise our own subjectivity.
