You know, sometimes my bars feel like imaginary places I created in my mind. Castles in the air. I plant some flowers here, construct a fountain there, crafting everything with great care. People come in, have drinks, listen to music, talk and go home. They are willing to spend a lot of money to come all this way to have some drinks – and do you know why? Because everyone’s seeking the same thing: an imaginary place, their own castle in the air, and their very own special corner of it.”