Also, though stereotypical depictions usually include reference to their sexual liberalism and physical beauty, somehow they still manage to project an image of being pious, sanctimonious Lutherans. It is a neat trick to be thought of as being both deeply hot and off-puttingly frigid, isn’t it? And it doesn’t help that the Scandinavians are not very forward when it comes to coming forward: they aren’t ones to boast. It is against their rules (literally, as we will discover).