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May 3, 2017 - August 8, 2019
I thought back to the previous day’s soul-sapping adventures in my new home. In the morning there had been the usual dispiriting encounter with the sullen checkout girl at the local supermarket who, as was her habit, had rung up the cost of my prohibitively expensive, low-grade produce without acknowledging my existence. Outside, other pedestrians had tutted audibly when I’d crossed the street on a red light; there was no traffic, but in Denmark preempting the green man is a provocative breach of social etiquette. I had cycled home through the drizzle to find a tax bill relieving me of an
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The Danes were Lutheran by nature, if not by ritual observance: they shunned ostentation, distrusted exuberant expressions of emotion, and kept themselves to themselves. Compared with, say, the Thais or Puerto Ricans or even the British, they were a frosty, solemn bunch. I would go as far as to say that of the fifty or so nationalities that I had encountered in my travels up to that point, the Danes would probably have ranked in the bottom quarter as among the least demonstrably joyful people on earth, along with the Swedes, the Finns, and the Norwegians. Perhaps it was all the antidepressants
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By the time Oprah descended from the heavens I had actually left Denmark, having finally driven my wife to the end of her tether with my incessant moaning about her homeland: the punishing weather, the heinous taxes, the predictable monoculture, the stifling insistence on lowest-common-denominator consensus, the fear of anything or anyone different from the norm, the distrust of ambition and disapproval of success, the appalling public manners, and the remorseless diet of fatty pork, salty licorice, cheap beer, and marzipan.
So, Denmark doesn’t always come first in all the categories of these wellness, satisfaction, and happiness surveys, but it is invariably thereabouts, and if it isn’t number one, then another Nordic country almost inevitably is. Occasionally New Zealand or Japan might elbow their way into the picture (or perhaps Singapore, or Switzerland) but, overall, the message from all of these reports, which continue to be enthusiastically and unquestioningly reported in the media, was as clear as a glass of ice-cold schnapps: the Scandinavians were not only the happiest and most contented people in the
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After some years of watching the Danish happiness bandwagon roll relentlessly on from a distance—interspersed with regular visits that, if anything, only served to confuse me more (Weather still shitty? Check. Tax rate still over 50 percent? Yep. Shops closed whenever you need them? Oh, yes)—I moved back there. This wasn’t some magnanimous gesture of forgiveness, nor a bold experiment to test the boundaries of human endurance: my wife wanted to move back to her homeland and, despite every molecule of my being screaming, “Don’t you remember what it was actually like to live there, Michael?” I
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No matter where I turned for my news, I could not escape the (Iceland aside) almost exclusively adulatory coverage of all things Scandinavian. If our newspapers, TV, and radio were to be believed, the Nordic countries simply could not put a foot wrong. These were the promised lands of equality, easy living, quality of life, and home baking. But I had seen a different side actually living up here in the cold, gray north and, though there were many aspects to Scandinavian living that were indeed exemplary, and from which the rest of the world could learn a great deal, I grew increasingly
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What makes the current Nordic mania so unlikely is that during the twentieth century the popular cultural influences tended mostly to flow in the opposite direction. Socialize with Scandinavian males of a certain age, for instance, and the conversation will at some point almost certainly turn to the sketches of Monty Python or the Police Academy movies. The women, meanwhile, will share misty-eyed memories of the male cast members of ER, or of their time working as au pairs in New York. More recently, a whole new generation are all familiar with Homeland, Mad Men, and House of Cards. The
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Also, though stereotypical depictions usually include reference to their sexual liberalism and physical beauty, somehow they still manage to project an image of being pious, sanctimonious Lutherans. It is a neat trick to be thought of as being both deeply hot and off-puttingly frigid, isn’t it? And it doesn’t help that the Scandinavians are not very forward when it comes to coming forward: they aren’t ones to boast. It is against their rules (literally, as we will discover).
“Why do you think people will want to know about us?” they asked. “We are all so boring and stiff.” “There must be more interesting people in the world to write about. Why don’t you go to southern Europe?” It seems Scandinavians tend to regard themselves rather as we do: functional and worthy, but plagued by an unremitting dullness that tends to discourage further investigation. Industrious, trustworthy, and politically correct, the Scandinavians are the accountant at the party, five countries’ worth of local government officials, finger-wagging social workers, and humorless party poopers.
“If you had to be reborn anywhere in the world as a person with average talents and income, you would want to be a Viking,” proclaimed British news weekly The Economist, ever so slightly backhandedly, in a special Nordic-themed edition. But where were the discussions about Nordic totalitarianism and how uptight the Swedes are; about how the Norwegians have been corrupted by their oil wealth to the point where they can’t even be bothered to peel their own bananas (really: we’ll get to that later); how the Finns are self-medicating themselves into oblivion; how the Danes are in denial about
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The Danes have a refreshingly laid-back approach to their work-life balance, which, as we will see, has had major consequences—both positive (the happiness) and potentially negative (sometimes you do really need to buckle down and do some work: during a global recession, for example). I have met few “live to work” types in this country; indeed many Danes—particularly those who work in the public sector—are frank and unapologetic about their ongoing efforts to put in the barest minimum hours required to support lives of acceptable comfort. The Danes work almost half the number of hours per week
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Once upon a time, the Danes ruled all of Scandinavia. They like their fairy tales, the Danes, but this one is true. The Kalmar Union of 1397 was an historic high point for the Danes, with the then queen, Margaret I, ruling a loosely unified Norway, Sweden, and Denmark. The union held for over a century until, in 1520, the then Danish king, Christian II, rashly beheaded around eighty Swedish nobles in the so-called Stockholm Bloodbath, something of a diplomatic faux pas.
Improbably, considering his background, it is thanks to Gini that we have what many believe is the single most revealing piece of evidence—statistical or otherwise—for the root cause of Nordic exceptionalism, not to mention the most helpful guide to answering the ultimate secular question of our age: how to be happy. This is the Gini Coefficient, a statistical method for analyzing the distribution of wealth in a nation, which he introduced to the world in 1921. The Gini Coefficient quantifies how large a percentage of the total income of a society must be redistributed in order to achieve a
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If Gini is the best indicator of income equality, and if income equality is the key ingredient for a social utopia, then why is it the Danes, the southernmost members of the Nordic clan, the ones with the highest taxes, the most meager natural resources, the worst health, the most ignoble history, the very worst pop music, and the weakest economy, who are so regularly held to be the happiest people in the world, and not the more equal and, by most parameters, the much more successful Swedes? I wondered what to make of this, so I rang Richard Wilkinson. “Well, my answer is going to be a little
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“Do Danes really leave their bikes unlocked?” I was once asked by a British radio interviewer with an especially rose-tinted view of the region. Not in Copenhagen, they don’t, but it is true that, out in the countryside, front doors, cars, and bicycles are often left unsecured. If you drive around the country lanes you will find fruit and vegetables on sale in stalls to be paid for via honesty boxes, and, as I have mentioned, people do leave their kids sleeping in strollers outside cafés and shops, even in the cities, and they let their children commute to school alone, often by bicycle, from
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Top of this camp’s agenda is the downscaling of Denmark’s welfare state, which they feel has become unsustainable, and the reduction of Denmark’s taxes; they place less emphasis on economic equality and more on motivating society’s wealth-generators to improve Denmark’s poor productivity growth. This second camp argue that, far from creating the economic equality that Denmark and the rest of Scandinavia enjoy today, the region’s welfare state systems were actually founded on a broader social equality, which existed long before the public sector and high taxes. Bjørnskov claims that research
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As for the Vikings, they rampaged, raped, and pillaged, had slaves and kings, and wrote epic, boastful poems about themselves. None of this can be said of their modern descendants (aside from the kings, with whom we will deal later). It seemed a little too convenient that the Scandinavians had inherited only the positive traits of their forefathers. Yet still, I had to admit that my faith in the value of wealth distribution had been slightly shaken.
The second curious anomaly about these supposedly careful, parsimonious Lutheran Danes is their gargantuan, world-leading private debt levels. Though Denmark’s national debt is relatively modest at half the EU average, according to a recent IMF warning, the Danish people have personally indebted themselves up to their Gucci glasses. Today, Danish households have the highest ratio of debt-to-income of any country in the Western world: the Danes owe, on average, 310 percent of their annual income, more than double that of the Portuguese or Spanish, and quadruple that of the Italians. An
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This was all fine as long as the value of the properties continued to soar, but then came the inevitable bust; house prices plummeted from 2008 onward, leaving many with negative equity. Today, just about the only people in Denmark who are solvent are the pensioners who paid off their mortgages before the interest-free loans were introduced; the massively indebted thirty- to forty-year-olds are, I believe the correct economic term is, “screwed,” not least because the Danes’ productivity has never come even remotely close to keeping up with their spending.
But cold statistics don’t always cast Denmark in such a glowing light. In general terms, the United Nations Human Development Index—which assesses how developed a nation is based on such things as life expectancy, literacy, and gross national income per capita—places Denmark in sixteenth place, below countries like Ireland and South Korea and all the other Nordic countries save for Finland. More specifically, the Programme for International Student Assessment (PISA), the most widely accepted international ranking list for school standards, takes a particularly dim view of Denmark’s education
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If I can return to my choir metaphor for a moment, as I discovered during the twiddly bits of “Bohemian Rhapsody,” when you are but one singer in a choir of hundreds, it is really quite easy to contribute nothing yet remain part of the group. Switch off and mouth the words and no one will call you out because they are too busy concentrating on how they are sounding. It is easy to coast. There is a growing feeling that too many Danes have been doing just that for too many years. The most high-profile case in the media recently concerned “Dovne Robert” (Lazy Robert), a well-educated, physically
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Does he not accept the Right’s argument that taxes are a disincentive to work, to innovate, to take risks? Naturally, he does not. When one looks at middle-class disposable income in the United States and Denmark, once things like childcare and health insurance are taken into consideration, they are on a par, he says. In Denmark you get all these things for free—75 percent of childcare costs are paid for by the State, along with health care, of course, and much elder care—while in the United States you pay lower taxes but then have to pay for these services. It is merely a matter of at what
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Many would point out that the key to Sweden’s success is that it slashed taxes, greatly reduced its public sector, and underwent a massive privatization program in the 1990s. Denmark is only just now beginning to be forced to consider such reforms. Lykketoft disagrees. “Yes, but they have taken advantage of devaluation during the financial crisis and they have sold their large stock of public companies, and that cannot continue.” In other words, according to Lykketoft, Sweden’s recent economic performance is based on external factors, and the selling of the family silver. Lykketoft is one of
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is where my parents-in-law live, I hasten to add). I know Denmark’s peninsula less well, largely because every time I have visited I have departed shortly afterward wondering why I ever went there in the first place. Jutland is windy and smells of manure. The people are blunt and chippy, mistrustful of Copenhageners and their fancy ways, and perhaps a little narrow-minded. The men wear denim dungarees and ride farty little motor scooters. The women, it has to be said, are staggeringly beautiful (particularly in Aalborg, for some reason), but Jutland offers little by way of cultural
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In the well-appointed visitor center across the road from the churchyard where the stones stand, they were selling the usual Viking tat—bottles of mead, paper napkins decorated with runes, CDs of Templar music—while an exhibition charted the various, largely fruitless archaeological excavations that had taken place there. The Danes have been searching for royal remains among the Jelling stones for centuries, but only ever seem to find Obélix-style menhirs.
But I am afraid to say that over the years I have come to detest hygge somewhat. It wasn’t the cheap, fizzy beer (how did they ever have the nerve to claim it was “probably the best”? It’s like claiming Wonder Bread is the best bread), the curried herring, or the communal singing in which the Danes inevitably indulge when more than two of them gather together and which can drag out a formal Danish dinner to interminable lengths, that ultimately turned me against hygge; it was more hygge’s tyrannical, relentless drive toward middle-ground consensus; its insistence on the avoidance of any
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“When people hygge, they engage in a mutual sheltering of each other from the pressures of competition and social evaluation.” In this way hygge can seem like self-administered social gagging, characterized more by a self-satisfied sense of its own exclusivity than notions of shared conviviality. Linnet also wrote that hygge “acts as a vehicle for social control, establishes its own hierarchy of attitudes, and implies a negative stereotyping of social groups who are perceived as unable to create hygge.” The inference here is that only Danes really know how to have a properly hyggelig time;
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From a British perspective, the Danes’ enthusiasm for their flag can be quite unsettling—and I always find it odd that the Danes can be quite condescending about American patriotism and their relationship to the Stars and Stripes. When you spot the Dannebrog on the packaging of innumerable products in Danish supermarkets (everything from potatoes to dish liquid), or flying from buses on the occasion of some minor royal’s birthday, it can sometimes seem like the entire country has been set-designed by Leni Riefenstahl. But the truth about the Danes’ love of their flag is not as sinister as
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If I am honest, the real goal of my Jutland odyssey was to buy my very own Lego Death Star. I had hoped that, here in the bosom of the Lego corporation, it might be a little cheaper than in Lego’s flagship store on Strøget, the main shopping street in Copenhagen. Surely Legoland would offer a discount for the faithful who had made the pilgrimage through the Jutlandish hinterlands. Finally, I found it. That receptacle of cherished memories and childhood dreams. On its front was a picture of the famous and magnificent orb of evil rendered with uncanny perfection in knobbly plastic bricks.
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We Danes are a hard-pressed folk. No one pays as much tax as we do. No one works so much, no one has more physical illnesses as us, no one has more expensive cars, no one has more impossible children or worse schools. —Rasmus Bech, writing in Politiken, April 2012 Herr Bech might do well to check the figures for the Danes’ working hours (and he neglects to mention the awful weather), but, that aside, he does a fine job of highlighting key elements of the Danish happiness paradox. On the face of it, the Danes have considerably less to be happy about than most of us, yet, when asked, they still
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Over the years I have asked many Danes about these happiness surveys—whether they really believe that they are the global happiness champions—and I have yet to meet a single one of them who seriously believes it’s true. They appreciate the safety net of their welfare state, the way most things function well in their country, and all the free time they have, and they are proud of the recent international success of all the TV shows they have exported, but they tend to approach the subject of their much-vaunted happiness like the victims of a practical joke waiting to discover who the
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Here’s another convincing theory, posited by a Danish friend of mine: “We always come top of those surveys because they ask us at the beginning of the year what our expectations are,” he said. “Then they ask us at the end of the year whether those expectations were met. And because our expectations are so extremely low at the beginning of the year, they tend to get met more easily.” Could that be the secret of the Danes’ contentedness? Low expectations? It is true that, when asked how they expect the next year to pan out, the Danes do typically expect less than the rest of us, and when their
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A few years ago, a professor of epidemiology at the University of Southern Denmark, Kaare Christensen, published a slightly tongue-in-cheek overview of what he saw as the possible reasons for the Danes’ happiness, entitled “Why Danes Are Smug: A Comparative Study of Life Satisfaction in the European Union.” His explanations ranged from the fact that the Danes might have been drunk when responding to questionnaires to their surprise 1992 European Championship in soccer victory (not only did they beat Germany in the final, but it took place in Sweden: a joyous confluence of multiple revenge
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This might well be another of the keys to the Danes’ happiness—and I suspect this applies to any kind of long-term happiness. Proper, deep, enduring joy usually requires a remarkable facility for denial, something which the Danes have in spades. I do not, of course, mean self-denial here. As we can conclude from their alcohol, tobacco, hash, and sugar intake, the Danes deny themselves few pleasures. I am talking, for instance, about their denial of what it costs to be Danish—the literal cost, via their taxes and the cost of goods in their shops but also the spiritual costs in terms of their
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“In Denmark we do not raise the inventive, the hardworking, the ones with initiative, the successful or the outstanding, we create hopelessness, helplessness and the sacred, ordinary mediocrity.” He seems here to be echoing something else Mary Wollstonecraft observed. She wrote that the Danes’ love of money “does not render the people enterprising, as in America, but thrifty and cautious. I never, therefore, was in a capital where there was so little appearance of active industry,” later adding that “the Danes, in general, seem extremely averse to innovation.” As The Economist put it in their
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We assume they are more or less Scandinavian—a gentle people who just want everyone to have the same amount of everything. They are not. They have a feral streak in them, like a horse that’s just pretending to be broken. —Michael Lewis, “Wall Street on the Tundra,” Vanity Fair, April 2009 In 2009 the US journalist Michael Lewis wrote a now famous—and famously unflattering—article on Iceland for Vanity Fair, detailing everything from its deluded debt orgy to the rudeness of its men and, rather ungallantly, the plainness of its women. Iceland was, Lewis concluded, a macho, patriarchal,
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I drove onward until the terrifying majesty of Vatnajökull hove into view. This is Iceland’s largest glacier, 8,300 square kilometers and one kilometer deep. Lonely Planet tells me that it is three times the size of Luxembourg, which is only really useful if one has a decent grasp of the size of Luxembourg, which I don’t. Even from many miles away your eyes widen at the scale of it as it sprawls over the mountains like a great, frosted muffin-top, its white icing oozing down the valleys. Vatnajökull reaches the sea and crumbles into hundreds of icebergs at Jökulsárlón bay. As they proceed at a
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Standing next to Strokkur, I even managed to convince myself of a causal link between the geysers and the Icelanders’ economic buccaneering. They had become so emboldened by the sheer fact of their survival on this fiery, bubbling, exploding island that they believed they could master any mysterious, destructive forces the world could throw at them, whether they be violent geothermal activity, ferocious climate, or the international money markets. If you can eke out an existence on this pyrotechnical lump of barren rock, few external threats are likely to daunt you.
The eminent Swedish ethnologist Åke Daun once described Norway’s May 17 as a “national delirium.” Talk to Danes and Swedes about the day and they will roll their eyes and chuckle as if to say, “Those Norwegians aren’t like us. Very nationalistic. Rather stuck in the past. Still, they’ve got all that oil so they can do as they please.” Some actually come right out and say all this, adding that the Norwegians are right-wing, reactionary, insular, nationalistic flag-wavers (this from Danes who, as we have heard, will stick their national flag in the cat’s litter tray given the appropriate
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Finland does celebrate its independence from Russia (in 1917), but in a typically Finnish, introspective kind of a way. The day plays out almost entirely in private homes and on television, something I suspect is only partly explained by the fact that it falls in December and so any marching would have to negotiate knee-deep snow, and more because that’s just how Finns are.
The Danes pounce on any evidence of Norwegian laziness. They love to hear stories of migrant workers from Sweden manning Norwegian fish-processing factories, for instance, or waiting in their restaurants. “I went to Oslo, and not once was I served by a Norwegian waiter!” is a common refrain among Danes returning from the Norwegian capital (there are 35,000 Swedes working in Norway, tempted by wages of up to $47 per hour for semiskilled work in shops, and so forth). One story in particular that has gladdened many a Danish heart concerns a number of Swedes working in a Norwegian processing
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Perhaps the most troubling aspect of Norway’s social structure is the fact that about a third of all Norwegians of working age do nothing at all. More than a million of them live on money from the state, the majority of them pensioners, but also a sizable number (340,000) on disability, unemployment, or sickness benefits—proportionally the largest number in Europe. The picture is equally worrying for Norwegian children, who rank below the European average in terms of literacy, mathematics, and sciences, with the trend worsening over the last ten years. With a striking lack of self-irony, the
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There was much mirth in the rest of Scandinavia when, in 2011, Norway was reported to have run out of butter. A fad diet that recommended ingesting vast quantities of the stuff had swept the nation and cleared out domestic stocks. To protect its own dairy industry Norway imposes extravagant duties on imported dairy products and, as a consequence, the price of butter shot up. People began panic-buying, supplies of domestic butter produced by Norway’s Tine Dairy monopoly ran out, and soon Norwegians began asking Danish friends to fill their suitcases with Lurpak butter when they came to visit.
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Ask any journalist about their worst nightmare and it will likely be that they have conducted a fascinating, revealing, intimate interview with someone really, really famous and then come rushing home, for once actually excited about transcribing the conversation, only to discover that their tape recorder hasn’t worked. It happened to me when I was interviewing the most famous man in the world. I had traveled to the capital of Lapland, Rovaniemi, on the edge of the Finnish Arctic Circle, together with my ten-year-old son. It was July, the season of the white nights, with twenty-four-hour
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Santa listened attentively to my brilliant, original questions (“What would you like for Christmas?” “What do you do for the other 364 days of the year?” and so on), and gave excellent answers with a hint of a Finnish accent (to the first: “That the children of the world have good health and education”; to the second: “It’s a year-round job!”), ho-ho-hoing in an only slightly forced manner at the conclusion of each answer. Just before we left, we had a chance to make our own wishes. My son asked for world peace. I asked for a Maserati. It could not have gone better. But then I returned to my
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The Finns are also the most courteous of all the Nordic people. Admittedly this is a close call, a little like saying that the orangutans have the best table manners of all non-human primates, but as an Englishman living in this region you come to appreciate politeness wherever you find it. They are hardly David Niven, but Finns do wait for you to disembark from trains, stand aside to let you through doorways, and rarely ask how on earth you make a living from writing. The more I got to know about them, and in particular their country’s harrowing, conflict-riven history, the more my affection
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A Danish relative who had been to Helsinki on a business trip described a cold, gray pre-Glasnost Soviet-style city peopled by dour giants who turned into drunken maniacs at the first pssscht of a beer can. His business contacts had taken him to a memorably grim strip club on the second floor of a suburban tower block. He shuddered at the recollection and refused to provide further details, other than to confess to waking up, literally, in a gutter the next morning.
In preparation for my first trip to Finland, I acquainted myself with the work of their most acclaimed filmmaker, Aki Kaurismäki (sadly not the director I met in the bar). His films, like The Match Factory Girl and The Man Without a Past, were so unremittingly morose they made Bergman look like Mr. Bean. A typical Kaurismäki film presents a cast of, essentially, gargoyles, who toil in wretched jobs (coal mining, dishwashing), exchange grunts, and drink heroically. Eventually some of them shoot themselves to death. The end. This would appear to mirror their auteur’s outlook on life: “I more or
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Finnish bears no resemblance to, and has virtually no words in common with, the other Nordic languages. Most Finns speak Swedish, but few Swedes speak Finnish, and when Danes or Norwegians meet Finns they speak English. In Norway, Sweden, and even Iceland, my second-rate Danish means I can understand most of what I see written around me, but in Finland my Danish was as much use as Klingon (which, now that I think of it, Finnish resembles). On my first day of largely aimless wandering, I grew obsessed with spotting outlets of what I presumed was a highly popular Italian restaurant chain, called
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