That’s the way it is, guys. As I said in chapter one, there’s a pretty stark choice in front of you: change or die. If you don’t get inside your competition’s decision loop, they’ll get inside yours. As Boyd said, “What I want to do is fold my adversary back inside himself.… Then I can drive him into confusion and disorder and bring about paralysis.” I don’t know about you, but me, I’d rather be on the doing end of that than the receiving end.
