Our new friend is named Edward. Simply by thinking “Edward,” we have already reached the second level of processing—sound. If we want to go deeper, into concept territory, we would search for a concrete image for the name Edward, such as the movie character Edward Scissorhands. If we spent a moment imagining our new friend with a pair of scissors for hands, we would have an easy time remembering his name later. This strategy is used by competitive memorizers (yes, there are competitive memorizers) to quickly memorize people’s names, and we’ll discuss it in depth in Chapters 4 and 5. But we’re
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